We partnered with LOOP.co to bring Cash App’s Angel Machine to life in Chicago for the launch of Cash App’s partnership with WNBA star Angel Reese. Installed in the West Loop, the seven-foot interactive experience invited fans to play for prizes inspired by Angel’s world—drawing lines around the block and generating major social engagement and press attention.

Executive Producer: Nick Gallo
Director: Jon Ryan Sugimoto
Producer(s): David Alexander, Ness Klieno